What is a citation? A local citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal code, and website address. What do citations do for my business? Search Engines rely on citations to count to a business’s Search Engine Optimization (SEO) and domain authority. SEO is a key factor in improving your local search results for your business. Citation raise your level of SEO. The domain authority of a website describes its relevance for a specific subject area or industry. What can MCMW do to help? By using My Circle My World (MCMW) we will construct a list of citations, find your existing citations, fixing them and creating new ones. With MCMW we can unlock the power of citation for your business.